Emergency Information Project in Pakistan
When Pakistan’s worst earthquake struck on October 8, 2005, over 80,000 people died, more than 100,000 sustained injuries and 3.5 million were displaced, according to official estimates. Along with schools, hospitals and homes, government and newspaper offices, broadcast houses and press clubs were destroyed, and dozens of journalists were killed or went missing.
Affected communities urgently needed information — but they found themselves stranded, unable to communicate with the government and emergency relief response. The disaster presented the classic paradox: news about the calamity and its impact was going out to world at large but those affected — at least 3.5 million — had no means to access traditional sources of information, to learn what was going on, what to do and how to get help.
Having little capacity in reporting on humanitarian responses in the aftermath of large disasters, most journalists from the affected regions had no idea what angles they could explore, that could lead to effective response. Because of this lack of capacity, local media did not go beyond event coverage or push for organised and greater coverage of emergency response.
Within one hundred days of the quake, with funding from the Department for International Development (DFID) of the United Kingdom and the Swiss Agency for Development and Cooperation (SDC) of Switzerland, Internews under its Pakistan Emergency Information Project (PEIP) helped broadcasters go on air by providing small equipment grants for radio production studios. PEIP also trained broadcasting staff in post-disaster reporting. This was augmented by content generation — a daily one-hour programme called Jazba-e-Tameer produced by a group of ten journalism student-volunteers who would span out every day across the quake-affected regions to report on relief efforts, including feedback from the affected populations, the humanitarian community and government authorities.
PEIP aimed to improve the quality and quantity of information reaching earthquake-affected communities and to facilitate the flow of information between these communities, the Pakistani government, and relief operations.
The Pakistan Emergency Information Project improved timeliness, accuracy, relevance and credibility of information flow to the affected population and increased the reach of information to isolated areas. It also helped to create two-way communication flows between local communities and the relief operations. The PEIP project resulted in the empowerment of local populations by including their voices in local and national media and increasing the understanding of their needs in public and policy circles. Under the PEIP project, Internews succeeded in enlarging the space for independent media and professional journalism.














