Afghan Radio Connect

Helping the Afghan radio sector establish an online presence.
Context and Issue: 

When the Taliban were ousted from power in late 2001, Afghanistan had no functioning press. For most of its earlier history, Afghan media was state-run. Private press, even if allowed under the various regimes, was frequently censored by the authorities. Given this background, developments across the media sector in the last years have to be seen as a great success. There are seven private television networks, more than 50 independent radio stations and over 100 functioning newspapers and magazines in Afghanistan today. Radio, the dominant medium of access to news and information, reaches approximately 62 per cent of the Afghan population. While this prolific growth of media is an encouraging indicator of emerging freedoms of expression and public participation in social and political life, the Afghan media sector is still in its early stages and is buoyed by donor funds. While business development efforts have begun, most media outlets are far from achieving self-sufficiency in the immediate future. Freedom of expression is also regularly threatened by attacks against media workers and imprisonment of journalists. In Europe, Afghans of very diverse ages and social backgrounds access information about their home country mainly through the international media, generally unaware of the flourishing but struggling local Afghan media sector. They are also important consumers of Afghan culture but few channels exist for them to obtain local and traditional Afghan news.

Project's activities: 

Managers, journalists and technical staff from more than 40 radio stations across Afghanistan have been participating in the project's activities since 2008. The managers participate in meetings where the project's objectives are explained. They are also involved in the design of their websites. Journalists are trained in delivering news via the Internet and using a web-based CMS (content management system) to publish them online. Technicians are assisted in setting up Internet connectivity. An online platform located in France uses open source technologies (SPIP, MySQL, Apache and Debian) to host the Afghan radio stations' websites as well as an E-commerce platform.

Participants and Beneficiaries: 

The participants and beneficiaries of the project are more than 50 independent local radio stations and their managers, journalists and technical staff, often volunteers. Rural and urban Afghan populations listen to local radio stations across boundaries of age, gender and literacy. The Afghan diaspora in Europe and around the world, on the other hand, has little access to local news from their provinces of origin.

Outcomes: 

Over the course of two years, Nai, our implementing partner, has trained more than 130 people in web development, design, CMS SPIP and E-commerce systems. Through Nai’s capacity building, the successful application of Google AdWords and the involvement of the radio stations’ managers, a significant increase in advertising and marketing capability has taken place in the Afghan radio sector. More than 30 websites have been launched and a web portal [www.radioconnect.af] has been set-up to help promote the websites of local radio stations in the Afghan diaspora. An E-commerce system has been set-up in order to collect donations and sell air-time for personal classifieds. A CD titled 'Songs from the heart of Afghanistan', which reflects positively on Afghan culture, has been produced. Thanks to the radio stations' audio technology skills, it contains a selection of carefully selected and very well-recorded music.

“We never get the Afghan reactions to events or issues -- it’s always the outsider point of view. I would be the first person to subscribe to the website and I know many Afghans here in London will follow.”
Hamidullah Hamid, former chief judge at the Afghan Supreme Court, Northholt, London
“I think it is a brilliant idea to bring the Afghan diaspora close to Afghans back home. I would like this project expanded to the published media sector as well, so many more members of the Afghan diaspora can use its services for commercial advertisement as well as articles. I am looking forward to it.”
Ismail Mahshoor, former chief editor of the national Anis newspaper for five years, Lausanne, Switzerland