are selected for MTV Switch climate change campaign...
MTV announced the launch of MTV Switch, a youth-focused, global, multi-platform campaign created to help slow down the acceleration of global warming. Beginning today (June 14), a series of PSAs will be made available across MTV’s network of 55 TV channels in 162 countries reaching a potential audience of 1.5 billion viewers.
Two Element short independant documentaries which aim to bring ‘big picture’ of the Millennium Development Goals will also go on air under the MTV Switch umbrella:
Using an environmentally-friendly lifestyle and tone that resonates with MTV’s youth audience the initiative will deliver the message to viewers and help them to realise that small actions taken by many individuals can make massive differences to the world’s carbon emissions.
The Tine and Ifie and Tia Element episodes reflect one of the eight Millennium Development Goals: Environmental sustainability.
Element is developed by non-profit initiative The Element Partnership, in co-operation with leading media partners TVE (Television Trust for the Environment), Internews Europe and the One World Broadcasting Trust.