RESEARCH AND ADVOCACYRESEARCH AND ADVOCACY
Why does it matter?  

To increase its impact, the media development sector has to be at the cutting edge of the global media revolution, anticipating changes, acting as a pioneer in new information technologies, connecting with other international development actors and increasing awareness of the importance of its mission. Only a proficient, innovative and publicly supported sector can adequately address freedom of expression issues and support greater access to quality journalism and information.

How do we work?  

Through our network of international media experts, we are continuously mapping and analysing the global media landscape and producing studies on key issues. We strengthen links between practitioners and we advocate, through events and alliances such as the Global Forum of Media Development (GFMD), to the general public and policy-makers.

Through partnerships in key events, journalism competitions, publications or specific platforms such as CDAC (Communicating with Disaster Affected Communities) we ensure that the entire development and humanitarian sector is connected with the key role that media and information dissemination have in supporting their efforts. 

"In making the case for why media matters, the growing interest of the research community and its international networks should be harnessed to advance the field for scholars, practitioners and policy-makers alike."
Susan Abbot, Annenberg School for Communication, in Media Matters (2007)
What difference does it make?  

Our publications, such as The Promise of Ubiquity and Media Matters, distributed internationally, received enthusiastic reviews from the media development sector and donors. These studies significantly help in making the development of media visible to policy-makers and put media assistance on the international development agenda. In the field Information Communication Technologies, we regularly contribute to translations, documentation and codes to increase the reach of open source projects.