MEDIA PROFESSIONALISATIONMEDIA PROFESSIONALISATION
Why does it matter?  

Media and information ecosystems are central to citizens’ understanding of the world around them. An independent, diverse, professional and vibrant media landscape guarantees quality information essential for the general public to understand the forces affecting their lives; an empowered media creates an empowered people. However in the world’s poorer countries and fragile states, media institutions are often lacking in resources and access to skilled staff and/or can have their very independence compromised by external influences. 

How do we work?  
  • International standard training, mentoring and fellowships for journalists, editors, broadcasters and other local media professionals
  • Intensive support to emerging information stakeholders, such as bloggers and online networks to professionalise the digital information space

Internews Europe is building the skills of thousands of media professionals every year across key disciplines of journalism, radio and television production, online publishing and new communication technologies. Through training programmes and mentoring, we promote the development of both conventional and innovative media platforms and provide citizen journalists as well as professionals with tools to upgrade their skills.

“They [Internews] don’t tell me how to report. They just give me the tools and let me report.”
Michael Wambi, radio reporter for the Voice of Teso, eastern Uganda
What difference does it make?  

Well-informed populations are more inclined to make prejudice-free, knowledge-based decisions. A professional and independent media sector is key to preventing citizens from being manipulated or misled by ‘disinformation’. Strengthening the capacity of media professionals also stimulates the coverage of topics that are not typically addressed in the mainstream agenda. 

Media Managers


Whether they come in the form of private investors, appointed boards or the community itself, media organisations’ governance structures ensure that publications and stations have a durable impact. Engaging with national and international stakeholders and stimulating advertising markets and sound business planning are often ignored but essential aspects of supporting freedom of expression.