MEDIA PRODUCTIONMEDIA PRODUCTION
Why does it matter?  

Sometimes, critical public interest issues in developing countries just don’t make the headlines; often because of a lack of media resources, self-censorship or a national crisis situation. For example, until a few years ago, despite the devastation it caused, there was little to no coverage of HIV/AIDS in South-East Asia; reports that did appear were frequently full of scientific inaccuracies.  

Meanwhile NGOs, citizens groups, diasporas, activists, businesses, academics and policy-makers all try engage with the media around key themes, but often with limited impact. Building bridges between different layers of society and the media provides information that is fair and accurate, and increases coverage of vital issues.

How do we work?  
  • Engagement with local media to improve the quantity and quality of reporting around key themes such as conflict resolution, human rights, the environment, public health and economic development
  • Training and partnerships with grassroots Civil Society Organisations to promote their role in informing public debate and knowledge

Internews Europe’s media professionalization programmes are often to tied key thematic issues. Therefore, we routinely use training and capacity building activities to drive up standards of reporting around key issues. Internews also puts expertise in media and new technologies at the service of non-media groups and individuals and trains them in communications and media strategy so that their actions have greater impact. We also set up sustainable communication platforms for NGOs and media that allow them to share information in the long term.

“During the war, we took drugs, alcohol and [we] took women by force… a lack of education among men contributed to all this violence. This film, La guerre dans le ventre, has to be shown in villages to educate people about sexual violence.”
Ex-combatant at the Mutobo demobilisation camp in Rwanda, December 2008
What difference does it make?  

In Haiti, Internews Europe has developed an online liaison platform that allows the humanitarian aid community to coordinate its messaging strategy within itself and with the local media. Elsewhere we have enabled Afghan and Timorese migrants to connect with their home communities’ local media. In India, we enable micro-finance institutions to partner with business news producers to empower micro-entrepreneurs in support of economic development.